Terms & display rules

1. Your place on the heart wall

Buy This Heart offers temporary photo display on a shared heart wall. All amounts are in US dollars (USD). A regular place starts at $2, and each top-up must be at least $2.

A regular purchase includes a place on a heart page; it does not guarantee the homepage or a particular position. Review your photo, amount and these display rules before confirming a purchase. For billing questions, contact us using the email below.

Use a first name or nickname of up to 16 characters. Names and messages can be in any language and are displayed as written, without automatic translation or rewriting. Preview your photo and name before submitting. Small wall photos may shorten the visible name; open a photo to read it in full.

2. Regular photos: prepare, pay, display

For a regular place, choose your photo and fill in the recipient name and message first, then confirm payment in the same submission flow. Your photo is published only after successful payment is confirmed. An unpaid, cancelled or failed payment does not publish a photo or increase its amount.

A verified successful regular purchase receives a place on a heart page without waiting for selection. Its deadline is 24 hours after the successful payment time verified with the payment provider. Publication follows server confirmation; a delayed confirmation does not restart the clock. A place on the homepage is not guaranteed. You may have one live photo at a time per account. An account cannot hold two places at the same time.

3. Homepage places and vacancy priority

The homepage has 17 regular places and one separate center place. Regular positions are not arranged by price. Once a regular photo enters the homepage, it keeps its exact place until its deadline or earlier removal under these terms. A higher payment or top-up by another user cannot displace it. Existing homepage photos do not shuffle when another place changes.

When a regular homepage place becomes vacant, the unexpired regular photo outside the homepage with the highest cumulative amount fills that exact vacancy. Equal totals are ordered by original submission time, earliest first; an internal reference resolves an exact tie. If several places are vacant, the highest eligible photos are assigned among those vacancies in random spatial order. If no eligible photo exists, the place remains open.

Homepage vacancy filling is separate from the ranking of later pages. Entering the homepage does not start a fresh 24 hours: the photo keeps its existing deadline. A higher total gives priority for an opening, not a promise of homepage entry before expiry.

4. Other heart pages

Every later page has 18 ordinary places, with no special center purchase. After a successful new purchase or top-up, photos outside the homepage are immediately ranked by cumulative amount from left to right and top to bottom, highest first, with the same tie rule. New photos enter their ranked position immediately. The homepage updates automatically and fills open places without a manual refresh. On later pages, photos stay in their displayed positions while you browse. Refresh, change pages or search to load the latest ranking. Expired photos disappear automatically on every page; on later pages, their places stay open until you load the page again. Every photo is removed as soon as its 24-hour countdown ends. Expired photos cannot receive top-ups or enter the homepage. The server updates the remaining ranking after removal; on later pages, you see that ranking when you refresh, change pages or search.

After publication, My photo shows your photo, recipient, message, total amount and countdown. Select View my photo to locate its latest page. Changing pages never extends the display deadline.

5. Top-ups

New top-ups require more than 1 hour remaining and are available only for regular photos outside the homepage. The minimum top-up is $2 USD. If a top-up checkout was opened while eligible, payment completed before the photo expires adds to its total and restarts the 24-hour countdown. If payment succeeds within 24 hours after the old display expires, it purchases a new 24-hour display using only this payment. The private copy is scheduled for deletion when that payment window ends. The previous total, photo code and homepage position do not carry over. The new display is subject to the normal ranking and one-photo-per-account rules. A top-up before expiry resets the countdown to 24 hours; it does not add 24 hours to the old deadline.

The right-hand panel automatically shows Add money when your active regular photo is outside the homepage. Only a regular photo currently outside the homepage with more than 1 hour remaining can open a new top-up checkout. The server checks this when the top-up is confirmed. Successful payment adds to that photo’s cumulative total and resets its deadline to 24 hours from the successful top-up. Failed payments change neither the total nor the deadline.

Even after a top-up exceeds every homepage amount, the photo must wait for an open homepage place while continuing to display on its current heart page. Homepage photos and center reservations or photos cannot be topped up. Editing content does not count as a top-up and never changes the paid amount or deadline.

6. The center

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7. Who can upload, edit and view

Each photo has a unique code shown in My photo after publication. Anyone, including visitors who are not signed in, can enter it in Find a photo to reach its current page. A highlighted border marks the photo on the heart wall. The code stays the same after edits, top-ups to an unexpired display and page changes, and is never reused. A top-up payment completed within 24 hours after expiry creates a new display with a new code. It stops finding the photo when its display ends. It does not unlock a protected center photo or grant editing permission.

Only the signed-in account that purchased a place may upload or change its photo and information. You cannot change another user’s content.

Regular photos, recipient names and messages are visible to people with site access. An occupied center shows a pink photo area, a lock and the Center label on the wall. Its recipient name is not shown on that tile but is not private. A password-protected center photo and message require the password or its uploader’s signed-in account. Knowing the viewing password does not give permission to edit. A password is not end-to-end encryption. Share it yourself; the site does not notify recipients.

8. Expiry and deletion

Photos on every page leave at the end of their 24-hour countdown. Their photo, message and search-code links stop working immediately at that deadline. Cleanup clears the recipient name, message and password verification data, deletes the photo file and removes its entry. There is no public historical photo gallery. A private image recovery copy is kept only for the active display and becomes unavailable at expiry or earlier removal; it is deleted during cleanup. A separate private copy may be retained for an unresolved top-up, as explained in Privacy. After an eligible top-up, the new deadline applies.

Content remains inaccessible after its removal deadline even if storage deletion is delayed. Failed deletions are retried. Separate account activity and support records follow the Privacy notice.

9. Content, removal and support

Use the service only if you are 18 or older. Upload photos and words you own or are permitted to share, with permission from identifiable people. Do not post sexual imagery, harassment, threats, hate, private personal information, impersonation or unlawful content.

You retain your rights in your content. Submitting it permits the site to resize, store and display it for the requested service; ownership does not transfer to the site. You may remove your photo early or delete your site data in your account. Operators may remove content that violates these rules or another person’s rights. Removal opens its place to the next eligible photo.

For questions, photo reports or privacy requests, email [email protected]. The photo report link opens an email draft with the photo reference; you send it from your email app. Buying a place does not buy another person’s attention or consent. These terms do not exclude rights that cannot be excluded under applicable law.

10. Cancellation and refunds

You may leave checkout before payment is completed. Publication and eligible top-up changes follow server verification. The 24-hour period is measured from the verified successful payment time.

To the extent permitted by applicable law, we do not offer change-of-mind refunds after the purchased service has started. This applies to regular purchases and top-ups. Not reaching the homepage, changing rank, removing your photo or deleting your site data early does not entitle you to a discretionary refund. These are one-time purchases, not subscriptions; there is no automatic renewal.

If you were charged twice for the same order, or charged for a purchase that we could not fulfil, open Payments & refunds in My account and explain the problem with the relevant payment. Confirmed duplicate or unfulfilled charges will be refunded. If we end an otherwise valid display early for a reason attributable to us and unrelated to your breach, we will refund the undelivered portion of the affected service. Billing errors and material service failures will be reviewed based on the affected purchase. Never include your full card number or password in an email.

A confirmed refund of an extra duplicate charge does not end the display purchased by the valid payment. Any confirmed refund, whether full or partial, of the payment that purchased the display or an applied top-up ends the entire photo display once verified. The photo is removed even if other linked payments have not been refunded. A refund request alone does not remove the photo. Removal does not automatically refund other payments or limit mandatory consumer remedies. Refunds are returned through the payment provider to the original payment method where available; processing times depend on the provider and bank. No provision limits a mandatory refund, withdrawal right or other consumer remedy under applicable law, or an applicable payment-provider requirement. Where required by law, you will be asked separately at checkout to consent to immediate performance and acknowledge its effect on your withdrawal rights. These terms alone do not waive those rights.

11. Disclaimers and limitation of liability

To the extent permitted by applicable law, the service is provided as is and as available, without implied warranties of merchantability or fitness for a particular purpose. We do not guarantee uninterrupted access, a particular audience, a homepage position for a regular purchase, or any personal or commercial result. This does not remove our obligation to provide the service described in these terms or the remedies stated above.

To the extent permitted by applicable law, we are not liable for indirect or consequential losses, such as lost profits or business opportunities. Our aggregate liability arising from the service is limited to the total amount you paid to Buy This Heart during the 12 months preceding the event giving rise to the claim. This limit does not restrict any agreed refund obligation, mandatory consumer remedy, or liability that cannot lawfully be excluded or limited, including fraud or deliberate misconduct.